Felipe Miskulin is a story-driven creative with over 10 years of experience in the advertising industry. A hands-on craftsman, and a nonconformist problem-solver.
copywriting, filmmaking, strategy, creative technology
Currently living in Florianópolis, Brazil, and freelancing at Africa Creative.
Throughout my career I have created a solid body of work, spanning an array of mediums, from thought-provoking short-feature documentaries to engaging mobile advergames. Please, take your time to explore my selected works below:
SKILLS
Over the past four years, I have honed my skills as an international copywriter at Publicis Brazil while collaborating with other prestigious agencies within the group, including Saatchi & Saatchi London, Publicis Italy, and Publicis New York. Through these partnerships, I've been fortunate to contribute to critical endeavors such as pitches, product developments, and global campaigns, working alongside renowned creative minds.
My passion for filmmaking is also an integral part of who I am as a creative professional. To immerse myself in the craft, I've recently seized opportunities to collaborate on independent productions with talented filmmakers. Together, we have achieved remarkable results with very limited budgets. One notable project I feel proud of is a commissioned work we undertook for Corona with a three-person crew. Additionally, I have garnered extensive experience working on high-budget productions, collaborating with notable celebrities to bring captivating stories to life across mainstream mediums.
Complementing my dedication to filmmaking, I have developed a profound interest in the gaming industry. This passion has driven me to create successful campaigns tailored to gaming enthusiasts, including pioneering the first Brazilian campaign focused on this audience. Notably, I have also produced two immersive "advergames," The Power of Touch and Mistakeland, which have proven to resonate strongly with the next generation.
Experience
Publicis Brazil: Sep/2018 - Mar/2022
During my time at Publicis, I had the privilege of working as an international copywriter, dedicating three out of my nearly five years exclusively to the P&G team. In this role, I crafted compelling campaigns and ideas primarily targeting the LATAM market, as well as Europe, MENA, and India. Additionally, I collaborated closely with P&G's Research and Development team, providing valuable contributions to product rejuvenation initiatives and participating in the conceptualization of new products. Throughout my experience, I had the opportunity to work with other esteemed brands such as Bradesco, Nestlé, Heineken, Braskem, Honda, and GSK.
Today.Ag: Apr/2015 - Ago/2018
At Today, a strategy-driven digital agency, my focus revolved primarily around my work with Mercedes-Benz. This experience allowed me to collaborate closely with agency leaders, gaining valuable insights into strategic planning and execution. Our collective efforts were rewarded with a prestigious golden Effie Award for our outstanding work on behalf of Mercedes. Despite working within smaller budgets, I discovered that exceptional scripts have the power to captivate and inspire, transcending monetary limitations.
Isobar Brazil: Jul/2013 - Out/2014
Isobar, my first relevant creative experience, provided an environment that served as a catalyst for my professional growth. As the largest and most renowned digital agency in Brazil at the time, Isobar exposed me to a diverse team of exceptional creatives from whom I learned valuable lessons. During my time there, I had the opportunity to contribute to a wide range of projects that continue to fill me with pride.
Awards & Recognitions
Effie Awards - Gold (Mercedes-Benz)
Wave Festival - Silver, Best Game (FIAT)
Wave Festival - Silver, Cyber Craft (FIAT)
The FWA - Mobile Site of the Day (FIAT)
Young Lions Competition - Finalist