Africa Creative: May/2023 - Present

At Africa Creative, I work as Associate Creative Director for Budweiser, focused on the brand’s global music platform. My role involves developing campaigns for international markets, ensuring creative consistency across different cultures and moments.

Alongside this role, I also work on special creative projects for brands such as Brahma, Corona, and Mitsubishi, often developing integrated ideas that go beyond traditional advertising.

Publicis Brazil: Sep/2018 - Mar/2023

During my time at Publicis, I worked as an international copywriter, spending nearly five years at the agency, three of them fully dedicated to P&G. Throughout this period, I developed campaigns primarily for LATAM, with projects also rolling out across Europe, MENA, and India.

I also worked closely with P&G’s Research & Development team, contributing to product revamps and early-stage thinking for new product launches. In parallel, I collaborated with brands such as Bradesco, Nestlé, Heineken, Braskem, Honda, and GSK, expanding my experience across categories and markets.

Today.Ag: Apr/2015 - Ago/2018

At Today, a strategy-driven digital agency, my work focused primarily on Mercedes-Benz. Collaborating closely with agency leaders gave me a deeper understanding of strategic planning and execution. The work developed during this period was awarded a Golden Effie. Working with tighter budgets also reinforced an important lesson: clarity of ideas and solid scripts can still create meaningful impact.

Isobar Brazil: Jul/2013 - Out/2014

Isobar, my first relevant creative experience, provided an environment that served as a catalyst for my professional growth. As the largest and most renowned digital agency in Brazil at the time, Isobar exposed me to a diverse team of exceptional creatives from whom I learned valuable lessons. During my time there, I had the opportunity to contribute to a wide range of projects that continue to fill me with pride.